Larry Gaaga’s appointment comes two years after Def Jam opened offices in Johannesburg and Lagos, with the artist as one of the label’s marquee signings.
Larry Gaaga will oversee Def Jam’s A&R division in English-speaking regions, reporting to Sipho Dlamini, CEO of Universal Music South Africa and Sub-Saharan Africa.
Larry Gaaga began his career in 2010 with YSG Entertainment, where he ascended through the ranks to become general manager. He’s responsible for a number of commercially successful songs, including 2Baba’s ‘Gaga Shuffle,’ Joeboy’s ‘Slow Burner,’ Davido’s ‘Doe,’ and Wizkid’s ‘Low.’
His appointment “reaffirms the label’s belief and admiration for Larry’s creativity and creative vision,” according to Def Jam Africa. His team would scout African talent that “speaks to and resonates with” the organization, according to the corporation.
“I’m excited at the opportunity I’ve been entrusted with here at Def Jam Africa,” Larry Gaaga said.
“My experience as an artist and manager at the label not only gives me a unique perspective to share with our talent, but means I’m well versed in the spirit and culture of this legacy label.”
Dlamini said:
“Larry is a talented creative, astute A&R and strategic executive. Expanding his relationship with Def Jam is an exciting next step in Africa’s hip hop story and a big move for the culture.”
Meanwhile, Def Jam Africa recently announced Stonebwoy as its latest signing, with the vision of introducing his sound and Ghanaian music culture to new audiences globally. Stonebwoy joins other African acts on the label’s roster, including Stogie T, Cassper Nyovest, Nadia Nakai, Nasty C, Tellaman and Vector.
